All Programs
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School of School of Business
Digital Marketing
Master SEO, social media, content strategy, and growth marketing for the digital age.
5 Courses15 Total CreditsFree
Courses in This Program
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Course 1introductory
Digital Marketing Fundamentals
The digital marketing landscape — channels, strategy, journeys, and measurement.
4 weeks3 credits5 chapters
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Course 2intermediate
Content Strategy & SEO
Create content that ranks and converts. SEO, keywords, and content strategy.
Prerequisites:Digital Marketing Fundamentals
6 weeks3 credits5 chapters
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Course 3advanced
Social Media Marketing
Build brand presence and drive engagement across social platforms.
Prerequisites:Content Strategy & SEO
8 weeks3 credits5 chapters
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Course 4advanced
Marketing Analytics
Measure what matters. Dashboards, experiments, and performance optimization.
Prerequisites:Content Strategy & SEO
8 weeks3 credits5 chapters
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Course 5graduate
Growth Marketing & Automation
Scale acquisition with growth experiments, automation, and lifecycle marketing.
Prerequisites:Social Media Marketing
10 weeks3 credits5 chapters
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Start This Program Today
No applications, no tuition. Begin with the first course and work through the program at your own pace.
Start with Digital Marketing Fundamentals